The First 100 Knapsacks for Early Adaptors
As craftsman and designer Christoph Seyferth produces unique designs in his own studio. Prototypes for larger editions are created hands-on, for finding the optimal result after multiple iterations.
Usually, he conceives his products individually: Detecting a problem or opportunity, and then try to find an elegant and durable solution. After this initial stage he tries to find partners for production and marketing. In other words: Christoph keeps R&D as close as possible to himself. The final results are delegated to brands that are able to produce and distribute his designs.
Knapsack, which took a long time to conceive, will be produced and distributed by CUS, and a number of dedicated art students. The bags will only be sold online. Therefore, they can be bought directly, with their personal hallmark of quality and durability. Consequentially, the balance between product and price will be optimal.
In its first formative stage, CUS offers the bags for a reduced price. After all, early adaptors need to be rewarded for purchasing this unique handcrafted product. The first 100 bags are offered with a considerable discount, but as counteraction CUS would like to receive photos or films from you while using Knapsack. CUS intends to upload them for showing potential customers how and where Knapsack finds its Zenith.
Of course, Christoph will do his best to organize his new business as much as possible right now. Since each Knapsack is made to order, there might be some minor shipping delays.